ChannelAdvisor Helps Retailers Become Better Amazon Sellers With Autumn Release

New Amazon 360 Feature Improves Retailers’ Visibility into Performance and Ranking on Amazon

Research Triangle Park, NC – September 7, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced its 2011 Autumn Release featuring upgrades to its Marketplaces and Comparison Shopping solutions. All of the features of the Autumn Release revolve around enhancing visibility into retailers’ e-commerce sales, whether through Amazon, or comparison shopping engines.

The highlight of the Autumn Release is Amazon 360, a new feature of ChannelAdvisor’s Marketplaces solution that provides retailers with a more comprehensive view into their performance on Amazon. Amazon 360 merges all essential information—performance metrics, top-selling products, unshipped orders—into one dashboard, enabling retailers to act on issues immediately and make profitable decisions.

“We’ve made a commitment to deliver the best shopping experience possible on Amazon as well as through all of our online channels,” said Thomas Benge, marketing manager for eBags. “With Amazon 360 we now have the convenience of going to one dashboard to see all of the key metrics we track, enabling us to focus on more than just whether or not our products are live, but rather on being a successful Amazon seller.”

The elements of Amazon 360 include:

  • Improved seller dashboard – displays key information on your Amazon sales, top performing products, orders pending shipment, and product listing status
  • Amazon seller metrics – highlights important seller metrics monitored by Amazon that are integral to your seller status
  • Detailed negative feedback – imports all negative feedback notes for quick response
  • Product performance view – covers seller performance down to individual SKU details
  • Competitive landscape view – shows a compact view of your major competitors on Amazon by SKU
  • Rule-based price adjustment – configures rules based on margin to automatically change product prices

Amazon 360 is fully compatible with Amazon US, UK, DE and FR and works with Fulfillment by Amazon (FBA). This offering will be fully available to ChannelAdvisor customers on September 21, 2011.

“Our goal when creating Amazon 360 was to help our customers be better, more successful Amazon retailers,” said Link Walls, ChannelAdvisor’s director of product management. “Amazon 360 is a comprehensive feature that goes beyond the traditional integration of product data and gives retailers the freedom to shift their attention from e-commerce mechanics to e-commerce strategy.”

The 2011 Autumn Release also includes upgrades to ChannelAdvisor’s offering to enhance visibility both for retailers and for shoppers. Retailers can now create new products in’s catalog for any category, increasing the exposure of their products to shoppers on This category-specific product mapping template allows retailers to continually add new items and maintain updated product information as inventory changes.

Further, the seller dashboard now gives customers current sales and order data, as well as best-selling products and a count of all pending orders. This increased visibility will help retailers uncover competitive differentiators and improve the overall selling experience.

Finally, the 2011 Autumn Release includes the release of the Comparison Shopping Merchandiser, a feature that improves insight into shopping data feeds. The Merchandiser helps retailers transfer inventory data into the appropriate format for comparison shopping engines, complete with a dynamic, real-time preview that allows retailers to quickly see examples of how their data will be displayed on each comparison shopping engine.

ChannelAdvisor will offer three webinars that dive into the details of the Autumn Release. The first webinar offers a high-level overview of the entire Autumn Release, the second webinar is a deep dive into the details of Amazon 360 and the final webinar will detail how retailers can make the best use of the new functionality.

  • The Full Scope of ChannelAdvisor’s 2011 Autumn Release
    • Wednesday, September 21, 2011 at 11am ET/8am PT
  • Gain Better Insight and Seller Tactics with Amazon 360
    • Tuesday, September 27, 2011 at 11am ET/8am PT
  • Announcing Upgrades this Autumn (US Only)
    • Tuesday, October 4, 2011 at 11am ET/8am PT

Retailers interested in discovering more about Amazon 360 or other features of the Autumn Release should contact ChannelAdvisor at 866.264.8594 or to arrange a personalized demo. Or, retailers attending the Annual Summit can visit booth #507 to discover more about the 2011 Autumn Release.

For complete information on ChannelAdvisor’s 2011 Autumn Release visit:

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit


Sarah O'Dea