ChannelAdvisor Names Chief Financial Officer, Appoints Board Member

Research Triangle Park, NC – November 15, 2012 – ChannelAdvisor, a leading provider of cloud-based e-commerce solutions that enable retailers to increase global sales, today announced the appointment of John Baule as chief financial officer and Timothy V. Williams as an independent director. Together, Baule and Williams bring extensive financial experience to ChannelAdvisor as it continues to expand.

“We’re very pleased to welcome both John and Tim to our team,” said ChannelAdvisor Founder and Chief Executive Officer Scot Wingo. “Their collective experience scaling world-class technology companies will be invaluable to us moving forward.”

Baule joins ChannelAdvisor’s senior leadership team to spearhead global financial operations and strategy. Most recently, Baule served for two years as chief financial officer of Apollo Global, Inc., an educational investment company. Prior to Apollo Global, Inc., Baule was the chief financial officer and chief operating officer of K12, Inc., a technology-based education company.

“ChannelAdvisor is an impressive technology company that is leading innovation in the e-commerce industry,” said Baule. “This is an exciting space, and the strength of ChannelAdvisor’s team and platform position the company perfectly for future success. I’m thrilled to be joining the team and to contribute to the further development of the ChannelAdvisor brand.”

Baule will report to David Spitz, ChannelAdvisor’s president and chief operating officer.

Williams joins ChannelAdvisor as an independent director with a strong background in finance and operations. Previously, Williams served as chief financial officer of Blackbaud, Inc., a global provider of software and services designed for nonprofits.  Williams retired from Blackbaud, Inc. in 2011 following more than a decade of service.

“I’m pleased to have the opportunity to join ChannelAdvisor’s board of directors and look forward to being able to share my experience in building a successful enterprise,” said Williams.  “ChannelAdvisor is an extremely dynamic company and it’s exciting to be a part of the company’s expansion.”

For more information on ChannelAdvisor’s leadership team, please visit

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit


Sarah O'Dea