ChannelAdvisor’s 2012 Autumn Release Offers Enhanced Repricer Technology to Improve Retailers’ Amazon Performance and New Feature for Forthcoming Google Shopping Program

E-commerce software company offers advanced innovations to give retailers a competitive edge

London, UK –07 September 2012 – ChannelAdvisor, a global e-commerce software provider that helps retailers be seen and sell more across online channels, today announced its 2012 Autumn Release that introduces enhanced Repricer technology, a new feature to manage Google Product Listing Ads and multiple improvements to its Marketplaces solution. The 2012 Autumn Release is tailored to help retailers find success across global e-commerce channels and to give ChannelAdvisor customers a distinct competitive edge.

The Autumn Release provides enhancements to ChannelAdvisor’s Repricer, a feature that offers rule-based price adjustments on Amazon. By improving the functionality of the Repricer technology, retailers are now able to implement more profitable strategies by repricing their most important products at faster frequencies. Unlike other repricer tools in the industry, ChannelAdvisor’s enhanced feature includes predictive capabilities that enable retailers to test each individual product in real time to gauge performance, and then make adjustments accordingly.

“Price is one of the determining factors in winning the Amazon Buy Box, so we have made some powerful changes to our Repricer technology,” commented Link Walls, director of product management at ChannelAdvisor. “With the ability to employ advanced strategies, the Repricer is helping our customers succeed and be more profitable on Amazon.”

In advance of Google Shopping’s release in EMEA, ChannelAdvisor’s Autumn Release includes new technology to help retailers overcome the challenge of managing and optimizing Google’s Product Listing Ads (PLAs), which are the foundation of the forthcoming Google Shopping program.  Combining the power of ChannelAdvisor’s industry-leading feed management software with reporting and optimisation tools specific to PLAs, this new offering provides retailers a unified platform to manage this important channel.  Further, this solution will help create an advantage for ChannelAdvisor retailers in the EMEA region.

“Google is one of the most successful global channels for our customers, and the launch of Google Shopping presents an exciting opportunity for us,” commented Seamus Whittingham, Managing Director, EMEA of ChannelAdvisor . “Our experience in the industry and established technology allowed us to respond to the new Google Shopping program with powerful feature capability, which will enable retailers to respond strategically and capitalise on this new program far in advance of their European competitors.”

ChannelAdvisor has also augmented its Marketplaces solution to provide retailers additional support for established marketplaces like eBay as well as new and emerging marketplaces such as Newegg, Sears, and Best Buy. Retailers will benefit from a variety of enhancements such as new functionality that enables a more efficient listing process for their products.

ChannelAdvisor will offer a webinar that looks into the details of the enhanced Repricer feature introduced in the Autumn Release, explaining how retailers can make the best use of the Repricer technology to improve performance on Amazon.

Webinar details are as follows:

Tools for Success on Amazon will be presented by ChannelAdvisor Director of Product Management Link Walls and Business Analyst Gina DeFrank on Tuesday, September 25, 2012 at 4:00 p.m. BST.

To register for this webinar and for more information on ChannelAdvisor’s 2012 Autumn Release visit:

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit


Sarah O'Dea