Comparison Shopping Case Studies
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Dell’s climb to market leadership is the result of a persistent focus on delivering the best possible customer buying experience. The leading U.S. computer manufacturer, Dell also offers a wide variety of gaming products, computer accessories, electronics, software and peripherals.
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Orvis is the nation’s oldest mail order business and the longest-running fly fishing company in the United States. Orvis has more than 44 retail stores in the U.S. and the U.K., and more than 500 Orvis dealers worldwide who sell and service the Orvis product line.
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Number 92 on the 2007 Internet Retailer Top 500 Guide, eBags is the world’s leading online provider of fashion and functional luggage, handbags, business cases, backpacks and accessories for all lifestyles. eBags features over 400 brands and 25,000 products from well-known names including Samsonite, kate spade, Victorinox, JanSport, and Nike.
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Brookstone operates a multifaceted direct marketing business that includes a growing catalogue operation and an ever-expanding e-commerce division offering specialty items for the home, health, travel, office, outdoors and automobile. The website www.Brookstone.com generates an increasing share of revenue while also serving as one of the company’s primary marketing vehicles.
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When Frontgate launched in 1991, the vision was not only to market a broad range of functional, high-quality products for the home and garden, but to create a level of service that exceeds industry standards. In 1996, Frontgate was recognised by Inc. magazine as one of the nation’s 500 fastest growing companies.
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Park Seed is the world’s largest family-owned mail order gardening company. With roots going back 140 years, Park Seed built its incredible success on print-based catalogues. Now, half of Park Seed’s multimillion-dollar business comes through its websites that didn’t exist just a few years ago.
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