Cotton Traders Chooses E-Commerce Marketing Solution ChannelAdvisor for PPC Success

Research Triangle Park, NC– February 23, 2012 – ChannelAdvisor, a global e-commerce solution provider that enables retailers to sell more across online channels, today announced that Cotton Traders, the renowned UK apparel retailer, has selected ChannelAdvisor to manage its pay per click (PPC) programme with the ChannelAdvisor Paid Search solution.

“With an extensive knowledge of the industry and history of success with paid search, ChannelAdvisor was an obvious choice for us.” commented Nicola Travis, marketing information manager for Cotton Traders. “It is reassuring to know that an expert team will be constantly monitoring our account, optimising performance, managing profitability and identifying potential revenue-generating opportunities. We are looking forward to working with the team to develop a more complete e-commerce strategy.”

Cotton Traders was established in 1987 and since then has transformed into one of the most successful mail order companies in the UK. With 1000 staff and an annual turnover of more than £65 million, Cotton Traders has turned to ChannelAdvisor to create and implement an effective advertising strategy to increase online visibility and drive conversions to its website.

Cotton Traders will have a dedicated team managing its search performance, conversions and buyer behaviour, ensuring marketing spend is attributed where it will deliver the best ROI for any particular product.  A ChannelAdvisor campaign manager will update Cotton Traders on the company’s account status every week with a written report and call, and on a quarterly basis with an in-depth strategic planning. Cotton Traders will also have full visibility of its campaigns at all times through ChannelAdvisor’s web based platform.

ChannelAdvisor works with some of the UK’s largest brands including: Boots, B&Q, House of Fraser and JD Williams.

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimise their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimisation, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit


Laura Lane


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