Early Accelerated Holiday Spending Increases Sales By 28 Percent; Indicates Possible Record-Breaking Season for E-Commerce

Research Triangle Park, NC – November 22, 2011 – ChannelAdvisor, a global e-commerce software provider that helps retailers sell more across online channels, today announced that its customers’ same-store sales have grown 28 percent to date over November 2010 with the emergence of Black November. Black November is defined by increased sales throughout the month leading up to Black Friday and Cyber Monday and is the result of online retailers working strategically and offering promotions earlier than ever before in order to capture more holiday revenue.

“Our retailers had such a strong October that I’m not surprised November’s numbers are up over last year,” said ChannelAdvisor CEO Scot Wingo. “Early online promotions have been effective, and I think this trend will continue throughout the 31 shopping days between Black Friday and Christmas Eve, creating a record-breaking holiday season for e-commerce. In fact, we’re estimating e-commerce growth of 15-17 percent year-over-year for our retailers.”

Wingo views the rise in mobile and tablet shopping as an additional influential factor in the current growth for online retailers. So far in the month of November, seven percent of ChannelAdvisor’s Paid Search customers’ sales have come from mobile and tablet devices. This means that in the first three weeks of November, sales on tablet and mobile devices have increased almost 20 percent over the entire month of October. This “couch commerce” trend has developed as more shoppers choose not to fight the holiday crowds and instead shop online from the comfort of their homes.

Below are highlights from November 2011 to date versus the same time period from November 2010:

  • Marketplaces
    • Total Marketplaces same-store sales increased by 32 percent
    • Amazon same-store sales increased by 65 percent
    • eBay same-store sales increased by 19 percent
  • Paid Search
    • ChannelAdvisor’s Paid Search same-store sales increased by 46 percent
  • Comparison Shopping Engines
    • Comparison Shopping same-store sales increased by 3 percent

ChannelAdvisor customer Tool King, which uses ChannelAdvisor’s Marketplaces, Paid Search and Comparison Shopping solutions, has seen one of the strongest Novembers in company history.

“Increasing our catalog size, delivering more competitive pricing and using Fulfillment by Amazon (FBA) have been key for us this year. Our sales are already up 21 percent over last November, and we expect this to continue,” said Tool King Online Marketing Manager Jeff Plante.  “In the past, we’ve seen our biggest peaks in traffic during the holiday shopping weekend, but this year we’ve had record-breaking spikes throughout November, proving that consumers are shopping online much earlier than last year.”

For updates on holiday sales throughout the week and over the holiday weekend follow us on Twitter at @ChannelAdvisor and subscribe to the ChannelAdvisor Blog.

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About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.


Sarah O'Dea