Feelunique.com Seeing Success with ChannelAdvisor Platform

Europe’s Fastest Growing Online Beauty Retailer Selects ChannelAdvisor to Give Online Sales Momentum

London, UK – 28 June 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that feelunique.com, one of Europe’s fastest growing online beauty retailers have recently partnered with ChannelAdvisor. Aiming to improve its online brand presence and rapidly scale its online business, the beauty company launched ChannelAdvisor’s Paid Search and Comparison Shopping solutions in March and are already seeing impressive results.

Over a four week period, feelunique.com has seen remarkable results on both channels. Paid search has generated a 31% increase in revenue while comparison shopping has seen a 25% increase.

“We are really impressed with our performance on comparison engines and paid search engines since we launched the ChannelAdvisor solution in March” commented Tom Newbald, Online Marketing Manager at feelunique.com. “Using the ChannelAdvisor system enables us to effectively manage both channels and helps us to increase the return on investment from our online marketing spend.”

ChannelAdvisor’s Paid Search and Comparison Shopping solutions enable feelunique.com to maximise its performance on search and comparison shopping engines from one integrated system. In-depth reporting features allow feelunique.com to analyse performance, monitor conversions and buyer behaviour, drive profitability and manage costs.

feelunique.com benefits from ChannelAdvisor’s newest paid search feature: Inventory Driven Search. The Inventory Driven Search feature allows feelunique.com to automatically create unique ads, keywords and ad groups for each product while ensuring that only in-stock products are being advertised.

“feelunique.com is an incredibly successful online retailer and we are delighted they have chosen ChannelAdvisor to help with their e-commerce expansion” remarked James Scott, managing director EMEA, ChannelAdvisor. “Within a short time they have already achieved excellent results on both Paid Search and Comparison Shopping and they are poised for even further growth in the coming months.”

feelunique.com is one of the many leading brands who trust ChannelAdvisor’s solutions to drive their online performance. Other ChannelAdvisor customers include B&Q, Ann Summers, Boots and New Look.

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.


Sarah O'Dea