9.00 - 9.30am Registration |
Welcome Coffee/Refreshments |
9.30 - 10.00am Session One |
The UK's Online Retail Landscape
A look at the current trends in online retail in the UK and our predictions for the key opportunities for retailers this coming Christmas season. Join ChannelAdvisor as we share some thought-provoking stats on changing buyer habits and give you the information you need to keep one step ahead of your competition in the hunt for online sales.
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10.00 - 10.45am Session Two |
Comparison Shopping Engine Strategy - Intermediate
This session is designed to introduce established online retailers to the opportunities provided by Comparison Shopping Engines, such as Shopping.com, Ciao and Nextag. Recent developments by the UK's leading sites have dramatically increased the typical ROIs from this channel but even the most savvy retailer can be tripped up by some of the nuances of data feed management. In this Intermediate level session we'll introduce you to the leading UK CSEs and explain the strengths and weaknesses of each, as well as give you some simple guidance on how to make this channel work for your business.
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10.45 - 11.15am |
Networking Break |
11.15 - 12.00am
Session Three |
Comparison Shopping Engine Strategy - Advanced
This session is designed for online retailers who are already experienced in running Comparison Shopping campaigns and will delve into some advanced strategies for refining and further leveraging your spend on this channel. Topics such as advanced feed optimisation, buyer journey tracking and the influence of CSEs on your PPC campaigns will be explored in detail using real-life examples from some of the UK's leading online retailers.
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12.00 - 12.45pm
Session Four
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Marketplaces Strategy - Intermediate
This session is designed for retailers who are considering online marketplaces as part of their online strategy. We'll compare the leading players in the UK (eBay, Amazon, Play, Pixmania) and discuss the opportunities available on each. We'll also review some real-life case studies from retailers who drive millions of pounds a year of sales through online marketplaces alone.
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12.45 - 1.15pm |
Partner Presentation - eBay
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1.15 - 2.15pm |
Networking Lunch
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2.15 - 3.00pm Session Five |
Marketplaces Strategy - Advanced
This session is designed for retailers who are considering online marketplaces as part of their online strategy. We'll compare the leading players in the UK (eBay, Amazon, Play, Pixmania) and discuss the opportunities available on each. We'll also review some real-life case studies from retailers who drive millions of pounds a year of sales through online marketplaces alone. |
3.00 - 3.30pm |
Networking Break
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3.30 - 4.15pm Session Six |
Paid Search Strategy - Intermediate
This session is designed to introduce established online retailers to the opportunities provided by Paid Search Networks, such as Google, Yahoo and MSN. In this Intermediate level session we'll introduce you to the networks and give you some simple guidance on how to make this channel work for your business.
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4.15 - 5.00pm Session Seven |
Paid Search Strategy - Advanced
This session is designed for online retailers who are already experienced in running Paid Search campaigns and will delve into some advanced strategies for refining and further leveraging your spend on this channel.
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5.00 - 6.30pm |
Networking Drinks
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