Our Insite events are developed for small groups to encourage networking and group discussions, allowing attendees share best practices and exchange ideas in an informal setting. Each event is limited to a maximum of 50 attendees.
Insite offers online retailers with intermediate and advanced e-commerce skills the opportunity to benefit from industry thought leaders detailed insight into this rapidly evolving industry. The goal of each conference is to provide you with both strategic and tactical information to help you grow your online business.
Join ChannelAdvisor at Insite and:
- Learn the latest industry trends & technologies that are affecting the UK’s online landscape
- See eBay present in an informal setting and put your questions to them directly
- Network with other leading online retailers
- Hear practical tips to take your operations to the next level
Thanks to the generosity of our sponsor, registration fees have been kept low at just £99 per attendee. Register Now!
However please note that this is an invitation-only event. If you have not received a personal invitation (via email or telephone), but already have an established e-commerce business and are interested in being part of one of these unique events, please email insiteUK@channeladvisor.com or call 0203 014 2700 to request an invitation.
Insite Agenda |
Click on a session title for more information. |
| 8:30 - 9:00am |
Registration and refreshments |
| 9:00 – 9:45am |
The State of Multi-Channel E-Commerce
Nobody has its finger on the pulse of the UK online retail sector quite as much as ChannelAdvisor. With data from more than 6,000 online retailers across the globe, our opinion is always in demand by retailers, analysts and the world’s media. In this session, James Scott will set the tone of today’s conference from this unique vantage point, highlighting key trends and best practices that will help your business stay ahead of the game in 2010 and beyond.
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| 9:45 - 10:15am |
The Customer Experience
You’ve heard the theory; now see how an established online retailer has put a multi-channel online strategy into practice. Join us for a fascinating case study in which we’ll look how one retailer has managed the challenges of selling across multiple online sales channels and achieved tangible benefits to the bottom line.
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| 10:15 - 11:00am |
The Transformation of eBay
It’s fair to say that eBay has experienced its share of challenges over the last 2-3 years, and as a result it has not been a priority sales channel for many online retailers. The eBay of today, however, is dramatically different from the eBay of 2-3 years ago, as evidenced by the large number of high-street brand names now found in the eBay Outlet. In this session we will look at how eBay can drive significant sales velocity and help solve the challenges associated with overstock and end-of-line products. We will share case studies of several well-known UK retailers that have turned eBay into a multi-million pound sales channel.
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| 11:00 - 11:30am |
Networking Break |
| 11:30 - 12:00pm |
Sponsor Workshop / Presentation: eBay |
| 12:00 - 12:45pm |
Lunch |
| 12:45 - 1:30pm |
The Amazon Opportunity – Should You Dance with the Beast?
Amazon continues to outpace overall UK e-commerce with year-on-year growth exceeding 50 percent. Many retailers are hooked on the volumes of sales Amazon can deliver – but have concerns over the commission structure and the potential competition from Amazon. In this session we will share tips on generating a perfect data feed, illustrate the power of the ‘Buy Box’ and how to win it, discuss the benefits of Fulfilment by Amazon (FBA) and look at the opportunities offered to UK retailers on Amazon France and Germany.
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| 1:30 - 2:15pm |
Comparison Shopping: What You Should Do Now to Drive More Traffic and Sales over Christmas
With more than 40 percent of the UK internet audience visiting a comparison shopping engine (CSE) each month, the opportunity for brand exposure and traffic generation are obvious. However with many CSEs operating a CPC pricing model, your management of this channel is vital to success. In this session we will look at which CSEs are strongest in different verticals (e.g. fashion, CE, home & garden) and then explore strategies for maximising visibility, traffic, conversions and ROI from this channel.
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| 2:15 - 3:00pm |
Understanding Google’s Latest E-Commerce Initiatives
Since Google has appointed its first VP of e-commerce, Stephanie Tilenius (ex-eBay), the company has picked up the pace of innovation around e-commerce. New products and functionality such as Product Ads, Product Plus Box, Site Links and Broad Match Modifier have driven increased ROI for retailers that have learnt how to use these new technologies. This session will delve into best practices for success over the coming holiday period as well as look into the implications of forthcoming Yahoo!/Bing collaboration, which is already starting to impact search results.
|
| 3:00 - 3:30pm |
Networking Break |
| 3:30 - 4:00pm |
Testing Emerging Channels - Social and Mobile E-Commerce
Social and mobile e-commerce have been long talked about as the next big thing, but have yet to generate any significant sales for most UK retailers. However, all the signs indicate that this is about to change and 2011 could be the first year in which a comprehensive social and mobile strategy is an essential part of an effective online strategy. Join us for a look into the trends that are driving changes in buyer behaviour and get ahead of the curve when it comes to implementing your own social or mobile strategy.
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| 4:00 - 4:30pm |
Delivering a Rich Buying Experience
With increasing broadband speeds and more advanced web technologies, buyers are expecting a rich and immersive shopping experience like never before. In fact, 69 percent of online consumers prefer rich media interaction while browsing. With the addition of advanced rich image capabilities, your website can be a revenue booster and you can transform your print catalogues into an engaging and traceable shopping experience. In this session we will show ways for you to improve user experience and convert shoppers to buyers by implementing rich media enhancers.
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| 4:30 – 4:45pm |
ChannelAdvisor Product Suite Overview |
| 4:45 - 5:15pm |
Q&A |
