ChannelAdvisor software offers La Redoute entry to lucrative U.S. consumer base through Marketplaces solution
London, UK – 03 December 2013 – ChannelAdvisor (NYSE:ECOM), a leading provider of cloud-based
e-commerce solutions that enable retailers and manufacturers to increase global sales, today announced that La Redoute, France’s leading online channel for fashion and home products, is using ChannelAdvisor’s Marketplaces solution to sell its products internationally through Amazon and eBay.
By using ChannelAdvisor’s Marketplaces solution to sell its products internationally, La Redoute can expand its offering to the U.S. without the need for an existing presence or sales infrastructure in the region. La Redoute is able to fulfil sales from France while benefitting from the exposure into the U.S. market gained through Amazon’s and eBay’s established audiences.
“International expansion is a top priority for many retailers as it offers a great way to reap the rewards of new markets” said Karl Hoquante, ?director of international development at La Redoute. “It presents La Redoute with an opportunity to reach new audiences easily, using ChannelAdvisor to become more flexible in our cross-border operations, while maintaining a strong presence in France and internationally”.
According to statistics from eMarketer, e-commerce sales in North America grew 13.9 per cent to a world-leading $364.66 billion in 2012, a figure expected to rise a further 12.2 per cent to $409.05 billion this year. Recent research by ChannelAdvisor, conducted at Catalyst Europe 2013, found that 21 per cent of European retailers expect to expand into North America in the next two years.
“La Redoute’s expansion to the U.S. demonstrates how e-commerce is removing the traditional barriers to cross-border trade – taking away the complexity of geographical boundaries, time zones and channels, while opening up lucrative markets,” said Zoe Ripley, marketing director, EMEA at ChannelAdvisor. “This agile approach to e-commerce market entry allows retailers to reach greater audiences and minimises risk by using the existing infrastructure afforded by ChannelAdvisor, Amazon and eBay. It allows better alignment between costs and revenues and provides a stepping stone to greater localisation.”
Established in 1928 in France as a mail order company, La Redoute is the number one online fashion retailer in France, with an international presence across 17 countries and 18 million customers worldwide. La Redoute sells more than 400 brands, such as Guess, Kaporal and Tommy Hilfiger, along with personal brands such as Laura Clement, Mademoiselle R. and Softgrey.