CHANNELADVISOR SELECTED TO JOIN MICROSOFT STARTUP ACCELERATOR PROGRAM
Global Program Helps Accelerate the Success of Innovative Startups Committed to Microsoft’s Platform Technologies

Research Triangle Park, NC – January 22, 2008 – ChannelAdvisor, the leading provider of e-commerce channel management solutions, today announced that it has been selected to join the Microsoft Startup Accelerator Program. Stewarded by the Emerging Business Team (EBT) at Microsoft Corp., the program is designed to connect high-potential startups committed to the Microsoft platform to an extensive support network that provides access to Microsoft people and programs, guidance on future directions, and support to accelerate their success.

“ChannelAdvisor is thrilled to be selected for the Microsoft Startup Accelerator Program,” says Scot Wingo, Chief Executive Officer. “Building our software-as-a-service (SaaS) platform on the Microsoft solution set has been a big part of our ability to innovate rapidly while handling the $2B in annual ecommerce channel sales scale that flows through our software today.”

Microsoft is committed to serving as a valuable technology and business partner for emerging startups and their investors. Companies are selected to join the program based on their innovation, marketability, growth potential, funding, platform decision and strategic importance to Microsoft. These companies receive customized engagement plans designed to support their software development and increase market visibility. The program is now open to interested startups, which can apply via a profiling process outlined at the Microsoft Startup Zone at http://www.microsoftstartupzone.com.

“ChannelAdvisor Complete provides a valuable solution,” says Beti Cung, Portfolio Manager, Emerging Business Team, Microsoft Corp. “Microsoft is pleased to be working with ChannelAdvisor to offer retailers an online multi-channel strategy across e-commerce marketplaces, comparison shopping engines and search engines.”

The Microsoft EBT evaluates hundreds of technology startups each year to identify those with the strongest potential to succeed in the market, shape the industry’s future, and enhance the overall value of Microsoft products and services for customers. The Microsoft Startup Accelerator Program shines the spotlight on some of the most promising startups and provides good examples of how startups can work successfully with Microsoft.

About ChannelAdvisor Corporation
ChannelAdvisor provides technology and services that enable leading online retailers to maximise their profits across multiple e-commerce channels including marketplaces such as eBay and Amazon, comparison shopping engines such as Shopping.com, Kelkoo, Pricerunner and Google Product Search and paid search on Google, Yahoo! and MSN. ChannelAdvisor manages more than $2.5 billion in annualised GMV (gross merchandise value) on behalf of its 5,500 clients worldwide. ChannelAdvisor solutions combine best practices, on-demand software and integration technology to help retailers sell more products, faster, by automating labour-intensive, manual functions so they spend less time optimising campaigns and more time solving marketing and business issues. ChannelAdvisor's customers include Vodafone, 3M, Sears and eBags. ChannelAdvisor Corporation is headquartered in Research Triangle Park, NC with offices in Atlanta, Seattle, the United Kingdom, Germany and Australia. For more information, visit http://www.channeladvisor.co.uk.

Contact:
John Hayes
ChannelAdvisor UK Ltd
john.hayes@channeladvisor.com