Online Performance Autos Accelerates E-Commerce Business with ChannelAdvisor

Car Performance Specialists Expands E-Commerce Presence with ChannelAdvisor Premium Webstores

Melbourne, AU – August 31, 2011 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that car performance specialists, Online Performance Autos, has seen a tremendous surge in sales since increasing its eBay listings by 700 percent using ChannelAdvisor’s Marketplaces solution.

Prior to signing on with ChannelAdvisor, Online Performance Autos manually updated its eBay listings or utilised eBay’s Turbo Lister for its eBay business. According to Trevor Hurley, managing director, Online Performance Autos, this was a time-consuming process and wasn’t a viable long-term solution for a burgeoning business. ChannelAdvisor’s
Listing Management tool enabled Online Performance Autos to easily manage listings with a customised, branded listing layout and performance-based scheduling.

“There was an immediate need for a scalable solution with the ability to handle the volume of sales and enquires that were coming through,” said Hurley. “We found that we needed to automate processes because we were spending too much time on the simple day-to-day tasks. ChannelAdvisor helped us scale our business quickly and grow profitably.”

The ChannelAdvisor Order Management tool also helped Online Performance Autos fulfill customer orders with maximum efficiency and enhanced the post-sales buyer experience. The tool automated communication with the buyer and provided complete integration with the company’s shipping solution.

“Since partnering with ChannelAdvisor, our customer check out process has become extremely efficient and has enabled us to turn many of our customers into repeat buyers,” said Hurley.

To help further its online presence, Online Performance Autos recently partnered with ChannelAdvisor to launch its own webstore, which will enable the company to simultaneously list its entire stock on both eBay and its website, Furthermore, a ChannelAdvisor webstore will enable Online Performance Autos to manage and synchronise inventory effectively and will provide inventory updates in near real-time.

“On-demand stock control, across multiple online channels, is vital to the auto parts category. No matter which sales channel Online Performance Autos chooses, ChannelAdvisor will help ensure the company never misses a sales opportunity or oversells a product,” said Mark Gray, managing director, APAC, ChannelAdvisor. “We are excited to continue supporting Online Performance Autos’ stellar growth and innovation on eBay and through its new webstore.”

ChannelAdvisor combines on-demand software, integration technology and best practices to help retailers manage the complexities of selling across multiple e-commerce channels – more efficiently and more profitably – all through a single interface. A powerful part of the ChannelAdvisor platform, Marketplaces helps retailers sell more and spend less on sites like eBay. Webstores is built to be the most powerful webstore on the market, making it easy to create a compelling customer environment for top brands around the world. ChannelAdvisor powers leading retailers globally including Dell,, Under Armour, Corporate Express, Crocs, eMitch Ltd, 3M and Speedo.

View ChannelAdvisor Customer of the Quarter video case study for Online Performance Autos.

About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit


Sarah O'Dea