Our World of Interiors Turn to ChannelAdvisor for Shopping Feed Solution

London, UK –03 April 2012 – ChannelAdvisor, a global e-commerce platform provider that enables retailers to sell more across online channels, today announced that Our World of Interiors, an online furniture and home accessories retailer, has selected ChannelAdvisor’s Comparison Shopping Engine (CSE) solution to drive its online sales.

The UK retailer chose to extend its e-commerce efforts to comparison shopping engines in order to drive traffic to its website, increase sales and boost brand awareness. With no previous experience on this channel, World of Interiors now lists its products on Google, NexTag, Pricerunner, Shopzilla and Shopping.com. Within just four weeks, World of Interiors has experienced a significant boost in online sales.

World of Interiors used ChannelAdvisor’s Launch Plus service offering, which accelerated the launch process, reduced the initial workload and implemented industry best practices to ensure its CSE performance was properly optimised.

“Between ChannelAdvisor’s user-friendly interface and the efforts of the launch team, we were able to expand to comparison shopping engines quickly and seamlessly,” commented Adnan Afzal, Our World of Interiors’ director. “We have seen a positive impact on our bottom line in a short space of time and are looking forward to continued success.”

Using the ChannelAdvisor solution, Our World of Interiors will have unparalleled visibility and control of its e-commerce efforts.  From one platform, World of Interiors can manage its feeds, optimise data and view reports to monitor performance.

World of Interiors is one of the many UK brands that trust ChannelAdvisor’s solutions to drive its online performance. Other ChannelAdvisor customers include B&Q, Ann Summers, House of Fraser and New Look.


About ChannelAdvisor

ChannelAdvisor (NYSE: ECOM) is a leading provider of cloud-based e-commerce solutions that enable retailers and manufacturers to integrate, manage and optimize their merchandise sales across hundreds of online channels including Amazon, Google, eBay, Facebook and more. Through automation, analytics and optimization, ChannelAdvisor customers can leverage a single inventory feed to more efficiently list and advertise products online, and connect with shoppers to increase sales. Billions of dollars in merchandise value are driven through ChannelAdvisor’s platform every year, and thousands of customers use ChannelAdvisor’s solutions to help grow their businesses. For more information, visit www.channeladvisor.com.


Sarah O'Dea