ChannelAdvisor for Brands
Complete E-Commerce Support for Brands
The rise of e-commerce has completely disrupted branded manufacturers’ traditional distribution models.
If you’re a branded manufacturer, you already know this. The question is whether you’ve figured out your next e-commerce move.
Should you sell directly to consumers on marketplaces? Collaborate with your channel partners on new digital marketing strategies? Build a webstore? The answer is different for every company. But the bottom line is that if you’re not taking steps to address the shifting online landscape, you’re on your way to becoming obsolete.
After 14 years of helping thousands of retailers and brands sell online, we launched the ChannelAdvisor for Brands initiative. It’s the industry’s first holistic e-commerce initiative exclusively for brands. Our goal? To give you the tools and support you need, wherever you are in your e-commerce journey. Whether you’re simply partnering with resellers or selling directly to global consumers, we can help.
A Brand’s E-Commerce Lifecycle
Brands don’t all follow one single e-commerce path. But most fall into one or more of these phases:
|Offline Only||Authorised Resellers||Site Linkage||On-Site Transactions||Fully Direct to Consumer|
|Direct to Consumer Adoption Rate|
|ChannelAdvisor Solutions||ChannelAdvisor Where to Buy|
ChannelAdvisor for Brands: Solutions
ChannelAdvisor for Brands includes three separate solutions:
Don’t sell directly to consumers yet? Or maybe you do and want to complement your other strategies and strengthen relationships with resellers? Use the customisable Where to Buy widget to drive qualified consumer traffic from your website to your authorised retail partners.
Marketplaces like Amazon and eBay are logical channels for experimenting with direct-to-consumer sales. With ChannelAdvisor Marketplaces, you can list on dozens of marketplaces around the world — and not lose track of your inventory.
Once you sell directly to consumers, use ChannelAdvisor Digital Marketing to boost your traffic and visibility through channels like Google AdWords, Product Listing Ads (PLAs), social and more.
Why ChannelAdvisor for Brands?
Increase ROIScale and expandMore Sales Opportunities.
Direct qualified traffic from your website to your preferred channel partners with ChannelAdvisor Where to Buy.
Increase ROIScale and expandGlobal Scale.
Explore worldwide marketplaces via a single integration point. ChannelAdvisor Marketplaces can expose your products to dozens of marketplaces — and millions of new customers.
Increase ROIScale and expandBrand Building.
Use ChannelAdvisor Digital Marketing to expand your global brand through hundreds of digital marketing channels, including Google, Facebook, comparison shopping engines (CSEs) and many more.
Save TimeGain insightsE-Commerce Experience.
Find the right strategies for you. Our team of experts has over 14 years of experience on hundreds of online channels with thousands of retailers and brands.
We’re not just offering the industry’s first holistic e-commerce initiative for brands. We also have a robust, industry-leading platform and features to back it up. Our powerful feed technology can harness and transform your massive data catalogue into listings for the audience you want.
Want to learn more? Give us a call on 0203 014 2700, check out some of our success stories or read more about how brands take their first direct-to-consumer step.
|KEY||= Increase ROI = Gain insights= Scale and expand= Save time|