Showrooming emerged because consumers wanted to get a bird’s-eye view of products. Now you can save them a trip to the mall and ensure they buy from you. Rich Media drives conversions by creating a compelling, engaging experience that rivals the in-store experience. Whether your shoppers want to zoom or rotate or compare swatches, whether they are on their PC, mobile or tablet, ChannelAdvisor can help you convert shoppers to buyers. Learn how to Capture Attention.