ChannelAdvisor White Paper:
Why is multi-channel expansion important to your long-term business growth? How will outsourcing your efforts help your bottom line?

In March 2008, ChannelAdvisor partnered with independent research firm JupiterResearch to determine the fundamental issues driving multi-channel online retailing.

These findings and others reveal the benefits and the challenges of multi-channel retailing, where to focus your efforts and how to measure the results from your e-commerce solution partner. 

Highlights from the survey results:

Among online retailers who reported outsourcing their initiatives:

• 55% of online retailers outsource some marketing initiatives.
• Almost 70% of these retailers report increased sales and new customers.
• 70% report quicker adjustment to market changes and new initiatives.