ChannelAdvisor White Paper:
How to Increase Pay-Per-Click Returns: Tracking the Multi-Channel Path to Conversion

By assigning credit only to a buyer’s last click, today's tracking systems limit the ability of online retailers to see the full impact of their campaigns. ChannelAdvisor’s new Multi-Channel Assist feature captures the interactions that lead to conversion for a complete picture of campaign performance that can be incorporated into profitable PPC strategies. 

Learn how to measure the impact of these factors:

• Search engine and comparison shopping interaction
• Brand term performance
• The funnel effect of consumer search and buying
• Ad spend on campaigns that are assist leaders