Paid Search White Papers
ChannelAdvisor understands that maintaining a successful business requires you to stay on top of the latest marketplace developments and exciting new features available to you.
How to Increase Pay-Per-Click Returns
While pay-per-click (PPC) advertising is becoming increasingly popular for driving traffic and conversions, it remains a complex marketing medium that retailers struggle to monitor and comprehend its results.
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Navigating a Multichannel E-Commerce Environment
In March 2008, ChannelAdvisor partnered with independent research firm JupiterResearch to determine the fundamental issues driving multi-channel online retailing.
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7 Ways to Save on Paid Search in This Struggling Economy
During tough economic times, it’s even more crucial for online retailers to play close attention to search engine nuances and fine tune their payper-click programs.
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Savvy Consumers Using a Wider Set of Online Destinations to Find the Best Deals
Successful online retailers are putting their products where consumers are looking –
meeting them where they are instead of expecting shoppers to go to them.
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How To Ramp Down Slowly But Profitably
How can you ensure your paid search campaigns are ready for the biggest shopping season e-commerce has ever seen?
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Seven Steps to Holiday Search Success
Savvy marketers need to capitalise on the holiday season by efficiently jump starting paid search strategies now.
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