Peak Season Consumer Shopping Trends in the Age of COVID-19

October 29, 2020

It’s expected that this year’s festive season will see consumers scale the “Mount Everest of Christmas Peaks”. With Covid-19 accelerating the shift to online, Black Friday is on target to be the UK’s biggest e-commerce retail peak to date, up 14% on last year.

As restrictions on activities and socialising continue across the country — and with the potential of a second nationwide lockdown looming, will consumers be seeking solace in gifts, food and decorations to bring this years’ festive cheer? One thing’s clear, consumers are already heading online hoping for seasonal bargains, inspiration and easy delivery options — to stay competitive, retailers need to be present in the moments that matter wherever and whenever consumers choose to shop.

Together with Dynata, we polled 1022 British shoppers to discover how they anticipate their festive spending to change this year, when they plan to start spending, where they will be hunting for gift ideas and whether they really are worried about delivery delays.