Evolving Consumer Expectations And How To Meet Them

August 14, 2020

For any consumer, a seamless buying experience is always a top priority. However to achieve this, brands and retailers have to navigate a noisy, disruptive, and fragmented e-commerce landscape — with a multitude of touchpoints, emerging global markets and evolving consumer expectations.

Delivering what consumers want and when they want it is not always straightforward. And the consequences of failing to deliver can be costly:

  • 96% of consumers want free delivery
  • 63% consumers consider ease of returns when purchasing online
  • 70% of consumers choose their shipping preference before checkout
  • 53% of consumers abandon their carts due to unexpected extra costs
  • 2.72% of online store visits will convert into purchases.

Businesses need to be proactive and enhance every step of the buyer’s journey — fulfilment included. And with more and more consumers shopping online, the pressure to provide an enjoyable buying experience with shipping options to suit everyone has never been greater.

To discover more insights about what the future holds for shipping and fulfilment, check out our recent webinar How to create an unparalleled buying and delivery experience with our preferred shipping partner, ShipStation.

In this webinar, Mike Hayers, UK Country Manager at ShipStation, explains how ShipStation can help you scale your business and meet consumer expectations. ShipStation is the world’s leading web-based shipping solution that helps e-commerce retailers import, organise, and ship orders quickly and easily – wherever you sell, however you ship. ShipStation integrates with over 160 marketplaces and selling channels to give you a full view of your sales to make it easy for you to organize and process orders in a snap.

Watch on-demand now >>>

Sign up for a free 60-day trial today to see how much easier shipping can be with ShipStation.