How Consumers Interact Online: Web Psychologist Nathalie Nahai to Present Keynote at Catalyst Europe
As we get closer to Catalyst Europe 2018, stay tuned to this blog for announcements and event highlights in our Catalyst blog series.
With the continuing dominance of e-commerce, retailers and brands are racing to attract more and more consumers. However, with your competitors just a click away, how do you capture and convert new business?
To help address this topic, web psychologist Nathalie Nahai will be delivering the closing keynote presentation at this year’s Catalyst Europe, taking place in London on 09 May 2018. In her session, Nathalie will share the psychological principles that successful online businesses follow, and explain how these insights can be used to create more persuasive online campaigns.
Nathalie is a leading name in online psychology and has penned the best-selling book, Webs of Influence: The Psychology of Online Persuasion. In her work, Nathalie focuses on how consumers act in the digital world, and how businesses can use this behaviour to be more successful. Armed with this knowledge, Nathalie helps businesses of all sizes apply scientific rigour to website design, content marketing and products.
Nathalie’s session will be jam-packed with tips to stand out amongst a host of competitors, helping to make a user’s experience unique. With a combination of psychology, neuroscience and behavioural economics, Nathalie’s session is sure to inspire and enthral attendees. Most importantly, you’ll gain actionable insights to help improve your online campaigns.
This session is just one of the big names in our exciting Catalyst Europe agenda. Other speakers confirmed for this year’s e-commerce event include former footballer Rio Ferdinand and Rob Hattrell, vice president of eBay UK. We have more big names to be announced soon!
This year’s Catalyst Europe returns to London, taking place in the Intercontinental O2, London. Last year’s event was sold out, so be sure to visit the Catalyst site for details and registration info. Going as a group? You can register two people for a 10% discount, while three or more people get 25% off ticket prices.