Our European Expansion Continues: Saying Hej to the Nordics
The Nordic retail market is thriving. Nordic e-commerce was worth €20.6 billion in 2017 alone, and this figure is growing year on year. A recent study discovered that six out of ten people (that’s 12 million consumers) in the region shop online each month.
In fact, the Nordic region has a well earned reputation as a retail hotspot. Nordic brands are some of the most beloved worldwide, from Ikea, Lego and H&M, to new kids on the block deal hunting marketplace paradise Afound.
It’s an incredibly innovative region for e-commerce and marketplaces alike… and that’s why we are excited to announce increased emphasis in supporting Nordic brands and retailers who want to grow both domestically and internationally. Our latest focus on this Northern European region will also enable us to better support our existing European clients who are looking to get a piece of the Nordic pie.
We’re proud to work with many of the leading brands and retailers in the market such as Electrolux Nordics, LG Nordics, Lindex and Casall, providing highly scalable Marketplaces, Where to Buy and Digital Marketing capabilities. And we want to help more! With increased focus we hope to support e-commerce businesses to capitalise on shopper momentum and demand in the region to support more businesses with their expansion goals.
Supporting the Best in the Business
But don’t just take our word for it! Here’s what some of our customers in the Nordics have to say about their experiences of working with us:
“Using ChannelAdvisor has had a great effect on our day-to-day data optimisation. The implementation of ChannelAdvisor Where To Buy has significantly improved LG’s websites across the Nordics and has had a positive impact on the consumer journey. I’ve received great support from the ChannelAdvisor team, and I’m happy to recommend them to people looking for a powerful tool that will help them understand their customers more.”
Lucas Thoren, Online Channel Marketing Manager, LG Nordics.
“Working with ChannelAdvisor has been really easy and professional in every way, from setting up the service to technical support and documentation. The easy-to-use features have enabled me to concentrate on the most important thing – our customers and developing our relationship with them.”
Jussi Kytösaho, Key Account Manager, Digital Communication at Electrolux Finland
Networking With The Region’s Elite
As part of our expansion, we hosted a roundtable on the 6th November at Retail Hive’s new event Exploiting Digital & Data to Engage the Connected Customer at the Brewery in Stockholm. We facilitated a roundtable with Johan Hallin, New Business & Strategy Director, Lindex; Jacob Bojsen, Global E-Commerce Marketing Director, Electrolux and Daniel Hansson, Head of B2B Sales & Supply Chain, Afound to discuss how to use a multitude of marketplace channels to extend reach in new markets and attract potential customers.
At a time when 50% of product searches begin on Amazon, marketplaces are cementing their role as discovery vehicles for brands and retailers. Marketplaces are more like discovery platforms than online shops, it’s never been more important for retailers to leverage these channels to enter new markets and build a brand. But with so many channels to choose from it can be a challenge to understand where to invest time and energy to attract new buyers whilst continuing to meet the needs of loyal customers.
The roundtable discussed how to create a differentiated brand experience on marketplaces, retailers need to understand the opportunity and specialism each channel offers, employing their marketing and advertising services to truly stand out. The retailers who succeed will be those who are able to harness marketplaces as new channels for growth, enabling them to attract new potential shoppers with a seamless and convenient experience.
Over the coming months we hope to share many more of our expansion plans with you. In the meantime why not check out our case studies to learn more about how we support brand and retailer growth.