Today it was announced that Amazon have increased their market share in the UK from 28.8 per cent in 2018 to 30.1 per cent this year, accounting for $30bn in sales.
As the world’s third biggest e-commerce market (behind the US and China), pureplay marketplaces continue to dominate the landscape with eBay following Amazon with a 9.8 per cent share.
It’s been a busy week for Amazon news as it was also announced that they have taken a stake in food delivery service Deliveroo. It’s been seen as a controversial move as Watchdog express concerns over the dominance this gives them and is another interesting example of Amazon increasing their service offering. (For more on this topic check out our blog on The 3 Marketplace Trends You’ll See in 2020).
Currently 90% of UK online shoppers use Amazon with over 40% accessing its Prime subscription service and one fifth of Amazon shoppers use the service once a week. It’s never been more important for brands and retailers to sell smarter on this e-commerce giant. As we enter 2020, here’s a wrap up of our favourite Amazon best practices from 2019 to ensure you start the year on top.
Your Ultimate Guide to Advanced Amazon Advertising
In this eBook, we’ll break down some ways to squeeze more ROI from your ad accounts and, ultimately, ensure the hordes of shoppers on Amazon actually see the products you want them to find.
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The Definitive Amazon Seller’s Guide: Secrets to Success
Many retailers and brands know very little about what it takes to show up in Amazon search results. But while the fight for visibility may seem like a never-ending battle, there are several things you can do to greatly improve your chances of claiming a top spot in more searches.
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Owning the Amazon Search Results Page
How does the results page break down? Do your products stand out? Or are they easy to miss? Most importantly, do your products even show up? In our latest eBook, Owning the Amazon Search Results Page, we break down the essential components you need to compete for page one search results.
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11 Secrets to Amazon Success
If you’re an online retailer, you’re already familiar with the selling power of Amazon. In this eBook, we reveal 11 Amazon secrets that we’ve seen online retailers use to help them succeed on Amazon.
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We are passionate about helping leading brands and retailers sell more effectively on Amazon, subscribe to our blog now to be the first to discover best practice and tips for managing this channel better.
