Marketplaces Laura Lane By Laura Lane

Are You Ready for Amazon Prime Day 2018?

Are you ready for Amazon Prime Day? This year’s one-day shopping event just may be the marketplace giant’s biggest yet. Here’s why:

  • Amazon has officially exceeded the 100 million mark for Prime memberships
  • New memberships tend to soar as people seek to gain access to Prime Day specials. Last year, Amazon said more people joined Prime on 11 July than on any single day in the company’s history
  • Amazon’s conversion rate on Prime Day is more than 5x higher than the average of the top 500 largest online retailers in the US. 

It all adds up to some incredible opportunities to connect with consumers and drive sales. In fact, last year’s Prime Day didn’t just set a new record. Sales grew by more than 60% compared with the year before, fuelled by a record number of Prime members shopping across 13 countries.

This year’s event is fast approaching. It’s time to get ready, and ChannelAdvisor is here to help.

The Essentials Amazon Prime Day Preparation Checklist

To maximise the full potential of Amazon Prime Day, you’ll need to have the following strategies in place well before the big day begins:

  • Strong Sponsored Ads: Amazon advertising has been shown to increase ad-assisted sales by as much as 125% on Prime Day
  • Competitive pricing: Fine-tuning your pricing strategy with tools like algorithmic repricers and automated price managers can help ensure you’ll beat competitors on product costs while still protecting your profit margins
  • Fully optimised product content: Following best practices for keywords, titles, descriptions and images is one of the best ways to ensure your promotions and products will stand out during Prime Day

Register for our 2018 Amazon Prime Day Webinar

Our Amazon specialists will be detailing each one of these checklist items, plus several more, in our upcoming webinar: The Ultimate 2018 Amazon Prime Day Preparation Checklist. Join us on Thursday, May 31, at 6pm BST or view the webinar on-demand after, for an action plan from the e-commerce growth experts.

You’ll walk away with an action plan of must-have elements to make this year’s Amazon Prime Day your most successful sales day yet. Register today to secure your spot!

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