It’s here! The Launch of Amazon Netherlands

March 18, 2020

Marketplaces Amelia Erskine By Amelia Erskine

Exciting news for e-Commerce shoppers in The Netherlands this week who now have the option of shopping on Amazon.nl.

The site will list 100 million items across more than 30 categories, including Books, Music, Games, Fashion, Consumer Electronics, Home & Kitchen, Sports or Health & Beauty. It will also offer its Prime service for €2.99 per month, giving access to fast and free delivery on millions of products as well as access to a large selection of movies and TV shows on Prime Video.

According to online retail magazine Twinkle, Amazon is already in sixth place in the Dutch market, with sales of €350 million in 2018. However historically shoppers in the Netherlands have accessed Amazon’s expansive catalogue through its German site, Amazon.de which has offered 24-hour delivery from Germany to the Netherlands on 3 million items. With 85% of the Netherlands’ population shopping online in an e-commerce market worth an estimated €23.7 billion, it can be a fertile market for brands and retailers to unlock their selling potential and reach new customers. Amazon.nl can provide an excellent means of reaching this market.

In a statement Amazon revealed it will be easier for Dutch businesses to sell their products on Amazon, reach more customers and expand.

Amazon offers selling partners:

  • Access to easy listing tools
  • Payment processing and credit card fraud protection
  • Promotional features to help them get discovered by customers
  • Reports and analytics to improve selling
  • Amazon stores

And the good news is, we’re here with you every step of the way. ChannelAdvisor’s platform provides full support for brands and retailers on Amazon.nl, allowing you to transition seamlessly to the new Amazon marketplace with minimal manual lift.

Our platform enables streamlined inventory management and order fulfillment across multiple marketplaces, content optimisation to adapt existing product details to the requirements of every marketplace, and the ability to develop effective pricing strategies with an eye on the competitive landscape on Amazon.

Specifically by leveraging ChannelAdvisor’s platform, brands and retailers on Amazon.nl can position their businesses to:

“The Netherlands is a highly attractive market for our customers, so being able to provide access to this location through such a popular e-commerce platform is a fantastic opportunity. From our experience, brands with an international strategy to engage consumers on their preferred marketplace are much better equipped to disrupt and thrive. Selling on Amazon to such an internet-savvy country should be a major consideration for not just all of our customers but all brands looking to scale their e-commerce business.”
Jon Maury, EMEA Managing Director at ChannelAdvisor.

We’re excited for this new opportunity for our customers to reach even more shoppers in this emerging market and grow their sales.

If you would like to speak to us about how Amazon.nl can help you expand your horizons, please get in touch today.