Guaranteed Delivery | A Game Changer for eBay Sellers
Sellers: Are you ready for eBay Guaranteed Delivery? Because your buyers are. And so are your e-commerce competitors.
Since making major headlines in the likes of CNBC and TechCrunch, eBay’s new shipping feature launched in September in the US with a phased approach. And it’s going to transform the way people purchase items on the marketplace.
If eBay Guaranteed Delivery isn’t already on your radar, it should be. Here’s what brands and retailers need to know.
What Is eBay Guaranteed Delivery?
eBay’s new Guaranteed Delivery feature formalises what millions of eBay buyers already experience: Fast, reliable fulfilment for millions of orders, many of which ship for free. Only now, rather than poking around at various listings to see which sellers will be speediest, eBay shoppers will be able to filter out search results based on guaranteed delivery days.
In a matter of months, millions of purchase-ready consumers will opt to show only items that are guaranteed by eBay to arrive at their doorsteps in one, two or three days. But unlike Amazon, where consumers pay for the privilege of free two-day delivery through Prime, there’s no subscription requirement for buyers to take advantage of Guaranteed Delivery.
It just may be a marketplace game changer, according to predictions such as this one from Forbes:
“While nearly all items sold on eBay are backed by a money-back guarantee, offering a guaranteed delivery date has the potential to attract former customers that had been lost to Amazon Prime’s and Jet’s speedy service.”
While 63% of eBay purchases are currently delivered in three days or less, that percentage is likely to increase once eBay starts backing guaranteed delivery times. In the rare instance that a shipment is delayed, eBay will handle responses and refunds on behalf of sellers to ensure customer satisfaction.
Best of all, there’s no cost for sellers to join the program.
How to Get Started with eBay Guaranteed Delivery
Participation in eBay Guaranteed Delivery is optional, but there are big benefits to sellers who choose to take part. eBay sellers will have two options for leveraging the program:
- Door-to-Door: Larger sellers and retailers with multiple fulfilment centres can use their own regional rate tables to guarantee delivery dates. With this option, the seller will be responsible for refunds and return labels if an item arrives after the guaranteed date
- Handling Time Option: Smaller sellers can opt to have eBay calculate guaranteed delivery dates and handle refunds and returns as long as they handle within one day and use eBay labels to ensure automatic tracking. If an item arrives after the guaranteed date, eBay covers the buyer with a shipping refund or free return label.
No matter which option you choose, acceptance into the program will hinge on a proven track record of fast handling times and strong fulfilment operations.
To increase your chances of qualifying, focus on shipping best practices, such as using eBay labels, fast handling, multiple shipping options and reliable returns.
For more tips you can use to prepare for eBay Guaranteed Delivery, view our on-demand webinar with eBay’s Senior Product Marketing Manager of Delivery Experience.
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