Note: this is a regular feature published by ChannelAdvisor highlighting the Same Store Sales (SSS) across our wide range of thousands of retailers and billions in GMV. Details on the SSS including background, methodology, disclaimers and the 2015 schedule can be found in this post and you can find our holiday schedule here.
Happy Cyber Monday everyone!! And happy 10th birthday to Cyber Monday which was created a decade ago by the folks at shop.org/NRF!
Today we are providing an early SSS read on Cyber Monday (11/30/15) results through noon ET.
Cyber Monday Early Results
This dashboard shows the early read on Cyber Monday compared to Thanksgiving and Black Friday, the other major shopping days of the Cyber Five.
Early Cyber Monday trends
- Total – e-commerce is set to grow 15% y/y (comScore) and so far on Cyber Monday we are seeing 13.3% y/y growth which is slightly below the benchmark. This is a decrease from the trends we saw on Thanksgiving and Black Friday. It’s important to note that Cyber Monday historically has built through the day and we are definitely seeing that behavior so far today, so things could accelerate from here. While Marketplaces (eBay, Amazon and Other 3PM) have performed in-line with the rest of the Cyber Five, the overall total is being pulled down the most by digital marketing channels Google Shopping, CSE and search.
- Amazon – As of noon, Amazon outperformed the 15% benchmark coming in at 22.4% for the early Cyber Monday read and was ahead of Black Friday’s trend.
- eBay – eBay increased to 1.9% y/y in the Cyber Monday early read, compared to 1.5% on Black Friday.
- CSE – CSEs slowed trending to -7.9% so far on Cyber Monday, compared to 6% for Black Friday and 16.4% for Thanksgiving.
- GS – Google Shopping/PLA also slowed a bit, coming in at 14.3% in the early Cyber Monday read, compared to 40.3% on Black Friday and 35.9% on Thanksgiving.
- Search – Search (adWords) improved slightly so far on Cyber Monday to down 6.9% y/y, compared to down 7.4% on Black Friday.
- Other 3PM – Other Third Party Marketplaces slowed from Thanksgiving (182.6%) and Black Friday (76.6%) coming in at 46% so far on Cyber Monday, but it is another strong showing at more than 3X the pace of e-commerce growth.
Finally, it is important to note that these are y/y trends and that Cyber Monday is still on track to be the largest absolute dollar online day of the year at the current pace. Eventually Black Friday may overtake Cyber Monday, but so far it looks like Cyber Monday’s lead is in tact at ~10% larger than Black Friday and 51% larger than Thanksgiving.
Our next post will be later today around 4pm where we’ll take another look at how Cyber Monday is trending.
This blog post was written by Scot Wingo, Executive Chairman and Founder, ChannelAdvisor.