Digital Marketing: Understanding The Millennial Consumer
Marketing to millennials (roughly speaking people born between 1980 and 2000) is famously challenging. They’re known to be budget-conscious, sceptical – and way ahead of the game when it comes to technology. Variously known as ‘foodies’, the ‘me’ generation, and the ‘always on’ generation they can be difficult to get to know.
However, it’s worth the effort. Millennials now make up over a quarter of the UK population, and are coming into their own when it comes to spending power, representing an incredible e-commerce opportunity for brands and retailers. So now’s the time to make your marketing millennial-friendly!
Read our eBook for insights into how to integrate millennials into your digital marketing strategy and capture them as consumers.