Product Content Optimisation
Product Content Optimisation (PCO) is more than just mapping your data to multiple e-commerce destinations. Quality product data ensures a better customer experience, more efficient advertising and, ultimately, leads to more sales.
The major challenge many organisations face, though, is exactly where to begin. Advertising and marketing efforts are increasingly dependent on quality content, delivered on-demand. In fact, two of every three clicks we see on Google are on Product Listing Ads (PLAs) which are feed-generated and key drivers of sales. If you aren’t syndicating quality product content, you may run the risk of missing out on conversions. Read our tip sheet to find out more.