The Essential Guide to Facebook and Instagram Advertising

Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels.

Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social focused digital marketing strategies. Some 1.47 billion people are active on Facebook every day. While in the UK, it’s expected that 30.7% of the population will be Instagram users by 2019.

With millions of businesses advertising each month, competition is fierce. Having a laser-focused strategy is critical to success.

In this eBook, you’ll learn:

  • Why Facebook and Instagram are essential to e-commerce success
  • Which advertising options should be on every seller’s radar
  • How to maximise your presence on these top-performing social networks