The Essential Guide to Facebook and Instagram Advertising

Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels.

Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Facebook and subsidiary Instagram, have proven to be the most profitable. But with more than 5 million businesses advertising each month, competition is fierce.

In this eBook, you’ll learn:

  • Why Facebook and Instagram are essential to e-commerce success
  • Which advertising options should be on every seller’s radar
  • How to maximise your presence on these top-performing social networks