Google & Bing Shopping

Entrust Your Strategy to the E-Commerce Experts Driving $8.9 Billion in GMV

When online sellers need to maximise engagement with consumers on Google and Bing, they turn to ChannelAdvisor. Recognised as a Google Premier Partner and Bing Elite Agency, our solutions have been ranked among the industry’s best by the shopping engines themselves.

Our platform features a wide range of tools that extend far beyond what you can achieve within Google and Bing alone, giving you the ultimate advantage when managing shopping ad campaigns. Best of all, you’ll have first-priority access to our Managed Services team of digital marketing specialists who are 100% dedicated to the intricacies of e-commerce advertising. After driving $8.9 billion in GMV and helping sellers increase revenue as much as 68%, we know what it takes to secure those coveted top spots.

How It Works

Google Shopping and Bing Shopping are among the most valuable product advertising channels in e-commerce. But they can be as ruthless as they are rewarding — especially when your solution offers only partial support for things like bidding or feed management alone.

That’s why we focus on the full scope of campaign management for Google and Bing. With ChannelAdvisor, it’s easy to close the loop with unified, retail-centric support for Google and Bing Shopping. We collect your product data once, and then let you use it to drive activities that get your listings in front of the right consumers at the right times.

  • Optimise product content:  Transform your Google and Bing product feeds into high-quality content that rises to the top of results and drives sales. Send us product content in any format and we’ll transform it to meet the right requirements.
  • Improve Campaigns: Discover newer, better options for syncing products automatically, A/B testing, fine-tuning campaigns and more — all in ways that make it easy to minimise spend and get greater returns.
  • Target Bidding: Maximise your return on advertising spend by automating and optimising bids across targeted desktop and mobile devices, and through bulk bidding on product groups.
  • Benchmark against the competition: See how your cost per click (CPC), click through rate (CTR), conversions, return on ad spend (ROAS) and impressions by device stack up against the industry.

Prefer to put your Google and Bing Shopping campaigns in the hands of e-commerce ad experts? Every year, hundreds of successful sellers rely on our Google and Bing Shopping management teams to build campaigns, manage bidding, analyse performance and comb through the data for new opportunities.

Ready to Boost Your Google and Bing Shopping Ads?

Master your advertising on the world’s most popular search engines when you put your strategy in the hands of industry-leading experts. Request a complimentary advertising analysis to see what you can do.