• Overview
  • Google Shopping
  • Social Commerce
  • Feeds, Affiliates & More

ChannelAdvisor Digital Marketing

Online advertising is competitive, especially for retailers. Leading retailers choose ChannelAdvisor Digital Marketing because we work exclusively with customers that demand performance from their advertising and measure on a direct conversion basis. By combining comprehensive, enterprise-level technology and deep retail expertise, ChannelAdvisor Digital Marketing drives superior ROI from product advertising across sites such as Google, Facebook, Bing and Yahoo.

  • 100s of Channels

    Boost visibility and ROAS on competitive sites like Google Shopping, Facebook and more.

  • Powerful Feed Technology

    Transform a single data feed to meet the different content requirements of each channel.

  • Competitive Benchmarking

    See how your CPC, CTR, conversions, ROAS and impressions by device stack up against the industry.

  • Accurate Content

    Sync, organise and update your product information across every channel.

  • Retail-Centric

    Showcase your products with technology, features and experts dedicated just to retail.

  • Actionable Insights

    Use data to track performance down to the SKU level and get insights on how to improve.

  • Retail Experts

    Collaborate with our channel-certified digital marketing and retail specialists through The Service.

  • Springboard for Expansion

    Participate in betas, grow your reach and jump into the next big channel when you’re ready.

Our Approach

Google Shopping is one of the most valuable product advertising channels, and knowing what ads, products and strategies perform best on Google Shopping will have a competitive advantage. We believe that most retailers are limiting the profitability of their Google Shopping campaigns with solutions that offer only partial support (say, just bidding, or just feed-management). We close the loop by offering complete and unified retail-centric support for Google Shopping.

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  • Content

    Transform your data feed, find best-performing images, create custom labels and more.

  • Campaign Structure

    Build campaigns 37x faster, conduct A/B testing, sync your products automatically and more.

  • Correct Bidding

    Automate and optimise bids across devices and bulk bid on product groups.

  • Competitive Benchmarking

    See how your CPC, CTR, conversions, ROAS and impressions by device stack up against the industry.

  • Multichannel Reporting

    Track status and performance across channels and devices, including assists, traffic and orders.

  • Flexible Formats

    Send us product content in any format and we’ll transform it to the channel's requirements.

  • Single Interface

    Manage multiple channels, thousands of SKUs and varying data formats from one central hub.

  • Custom Templates

    Design your feed output with partner templates or our advanced system for custom feeds.

Our Approach

Whether you’re capturing cart abandoners with retargeting ads or promoting your products on a niche affiliate network, Flex Feeds keep you connected. Our powerful Flex Feeds technology quickly optimises your product data to meet the various requirements of partner networks and allows you to stay in sync with any e-commerce channel you want.

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  • Multichannel Reporting

    Track status and performance across channels, including assists, traffic and orders.

  • Flexible Formats

    Send us product content in any format and we’ll transform it for each channel’s requirements.

  • Single Interface

    Manage multiple channels, thousands of SKUs and varying data formats from one central hub.

  • Content Optimisation

    Upload, sync and optimise product info and identify the best products for each feed.

  • Advanced Management

    Access dashboards, multiple site syndication, 360-degree view, alerts, history and more.

  • Tailored Tools

    Take advantage of filters, customisable fields, real-time previews and more.

  • Powerful Transformation

    Use business rules and lookup lists to tailor your data for 100s of channels.

Since implementation, Xtras Accessories has seen a 93% increase in sales in the first quarter, a 50% increase in revenue.

Read The Case Study
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