UK Outdoor StoreSporting Success on Marketplaces

Company Overview

SPC Marketing (UK Outdoor Store) is an outdoor pursuit and sports equipment company selling a range of products and accessories, from Swiss Army knives to torches. Established in 2000, SPC Marketing is a family-owned business.

The Situation

SPC Marketing began online in 2000. Soon after, online marketplaces became increasingly popular, and SPC Marketing made the business decision to expand into the marketplace landscape. The company chose to start listing on eBay and used eBay’s own ‘off the shelf’ solution to begin uploading and managing its inventory. However, SPC Marketing found the functionality limited and began looking for a solution that would be able to help the company expand into additional marketplaces across multiple regions.

The Solution

Originally selling on Amazon and eBay, SPC Marketing first considered partnering with a solution provider after attending an eBay University event where ChannelAdvisor was exhibiting. Through the introduction of ChannelAdvisor Marketplaces, SPC Marketing has has syndicated its product listings across both eBay and Amazon, in addition to selling internationally.

“Thanks to ChannelAdvisor, it’s now a lot easier to send out information to different marketplaces. Features such as product status and error reports have given us real insight into our online business, which we’ve never had before. Other benefits include managing our online inventory, which we used to spend a lot of time managing manually.”

The Results

Since starting with ChannelAdvisor, SPC Marketing’s online presence has increased dramatically. The company now has plans to launch on Trade Me, New Zealand’s biggest and most popular auction site.

“ChannelAdvisor has made it possible for us to sell internationally. With their help exporting formulas across different marketplaces, we now sell and deploy our products with ease across a variety of countries, including France, Germany, Italy, Spain and Australia. It’s definitely a premium solution.”